Refreshing a global spa brand

I led the full rebrand of XpresSpa, the largest airport spa chain in the world with 55 locations. The result was a success, leading them to expand outside of airports for the first time.

Starting with a strong strategy

In this age of airport security and airline debacles, we positioned XpresSpa as the antidote to travel woes: Your wellness refuge on the go.

In-store signage

We wanted the inside of every XpresSpa to feel like a refuge for weary travelers.

Advertising in and around the airport

We created ads that invited people in for relaxation.

Packaging and more

We worked the brand personality into every detail.

Brand guidelines book

We created a brand book including messaging and tone.

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