Transforming an iconic skincare brand’s digital experience

La Mer is one of the world’s most renowned luxury skincare brands. In-store, the experience is white-glove, but online, that level of care wasn’t coming through. We were asked to reimagine how people shop for La Mer and re-do their entire global site.

Strategizing new types of content

Based on audience research, we defined three key content strategy pillars: editorial, craftsmanship, and customization. They gave us the framework to rebuild the navigation, rename the categories, and tell stories in a way that felt both luxurious and personal.

Providing a personalized consultation, anywhere

We created the Find Your Ritual flow. It’s a simple, conversational guide that helps people discover the right products and routines, almost like having a La Mer Expert by their side. Through warm, clear, and personal copy, recommendations became a dialogue.

Elevating the experts with editorial content

When it comes to personal care, people trust people. We elevated La Mer’s ambassadors as La Mer Experts, giving them a platform through editorial content to share rituals, recommendations, and insights.

Telling the story behind the craftsmanship

We reimagined product pages to celebrate the magic of their proprietary Miracle Broth™ and the meticulous craftsmanship behind each formula, transforming product education into storytelling.

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