Mary Kate TateContact

Weaving personality into a new fashion company

Alice Hope is a new fashion label in NYC started by a 30-year veteran in the industry. I got to create the brand messaging, print collateral, packaging, signage, and website copy for the new brand. To contrast the often overly-serious fashion market, I wanted the Alice Hope messaging to be true to its name—hopeful and sophisticated with a dash of wit.  
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Lines that people can rally behind
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Adding thoughtful details to every purchase
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A relatable social and marketing campaign

We profiled real women in NYC on the website and in social media, showing them wearing the clothes throughout their workday.
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Designed with purpose

The About Page celebrates the inspirations behind Alice Hope and their 
three core values: quality, price point, and style.
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Rethinking the product pages

I decided to do something different than just a description paragraph. I wrote quotes that I came up with based on my discussions with the clothing designers.
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© Mary Kate Tate, 2025
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